Advertising
We are into release of adverts
across mediums pan India
including BTL promotional
mediums such as Bus Shelters,
Hoarding etc.
Advertising
We are into release of adverts
across mediums pan India
including BTL promotional
mediums such as Bus Shelters,
Hoarding etc.
We elevated RKG from a traditional FMCG brand to a high-visibility sports partner by aligning it with Sunrisers Hyderabad (SRH) as the official ghee sponsor.
Leveraging the scale and cultural pull of the IPL, we amplified RKG’s presence across Andhra Pradesh and Telangana—placing the brand directly in front of a highly engaged, cricket-driven audience.
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To convert visibility into real engagement, we activated the partnership on-ground at the Rajiv Gandhi International Stadium during every SRH home game. Through strategically designed fan interactions and branded touchpoints, we ensured consistent, high-impact exposure—turning match-day footfall into meaningful brand recall.
We aligned RKG with influential business ecosystems by positioning the brand as the Annual Sponsor for CII Indian Women Network (IWN) Tamil Nadu.
This partnership placed RKG at the center of high-value conversations around leadership, entrepreneurship, and women empowerment—directly connecting the brand with a powerful network of decision-makers and industry leaders.
Through strategic visibility across flagship events such as the CII IWN Entrepreneurship Conclave and Thaaraagai – CII IWN Tamil Nadu Leadership Summit 2025, we ensured RKG maintained a strong presence in premium high-trust environments and reinforced brand credibility beyond traditional consumer marketing.
We positioned RKG as a Gold Sponsor at CII Foodpro 2024, placing the brand in front of 15,000+ industry visitors over three days.
Through a high-engagement stall, live product sampling, and experiential touchpoints like Bulletproof Coffee made with RKG Ghee, we turned footfall into real interaction, driving both interest and on-ground sales.
For the 2024 edition of The Hindu’s Our State Our Taste, we secured RKG’s position as the Associate Sponsor, spanning key markets across Andhra Pradesh and Telangana. This large-scale activation integrated the brand into the regional culinary fabric, engaging over 8 lakh consumers through high-impact on-ground touchpoints and multi-channel media coverage.
By aligning with heritage-focused programming, we drove deep brand resonance and sustained audience connection throughout the region.
We positioned RKG as the Official Purity Partner for the Suryan FM Rhythm live concert featuring Vijay Antony in Puducherry. By leveraging the high-energy atmosphere of a live music event, we orchestrated over 1 million brand touchpoints.
Through a combination of high-visibility physical installations and immersive on-ground activations, we successfully integrated RKG into a premium entertainment environment, driving massive brand exposure and direct audience engagement.
We secured RKG as the Co-Powering Sponsor for the Mirchi Pongal Fest 2024 at MGM Dizzee World. By bridging the gap between broad-scale radio reach and immersive on-ground activations, we achieved high-impact visibility during a peak seasonal window.
This strategic partnership reinforced RKG’s presence as a staple of heritage and quality during a high-consumption cultural moment, fostering deep community engagement.
We positioned RKG as the Associate Sponsor for Aval Vikatan’s Samayal Super Star activation. By integrating the brand into this high-affinity culinary platform, the campaign reached over 1 million consumers. Through a blend of immersive on-ground experiences and high-visibility media touchpoints, we reinforced RKG’s status as a household staple while fostering deep audience engagement.
We brought RKG to the center of the regional kitchen as the Associate Sponsor for The Hindu’s Our State Our Taste Season 4. By tapping into the local passion for authentic flavors, our campaign delivered over 2 million touchpoints, connecting the brand with a massive, high-intent audience.
Through this strategic alignment, we turned a prestigious culinary competition into a powerful vehicle for regional visibility and active consumer engagement.
We secured RAS Chekku Oil as the Powering Partner for Radio Mirchi’s Fortune Wheel activation at Nexus Vijaya Mall. By synchronizing high-footfall retail presence with strategic radio amplification, the campaign maximized brand visibility within a high-intent festive environment.
This immersive on-ground experience successfully drove direct consumer engagement, reinforcing the brand's presence during a peak seasonal purchasing window.
We orchestrated RKG’s entry into a key regional market as the Associate Sponsor for The Hindu’s Our State Our Taste Karnataka. By leveraging this premier culinary platform, we successfully extended the brand’s footprint beyond its traditional strongholds.
This strategic activation utilized high-impact on-ground events and media integrations to establish immediate brand resonance and visibility among a new, high-intent consumer demographic.
We secured RKG’s role as the Title Sponsor for the Motta Maadi Music concert series across Chennai and Coimbatore. By leveraging the high-energy, community-driven atmosphere of live entertainment, we created a strategic platform for the soft launch of RKG’s new Gulab Jamun and Rasogolla range.
This partnership successfully integrated the brand into a premium lifestyle experience, driving immediate product awareness and fostering a modern connection with a younger, engaged audience.
We launched a high-impact, month-long print campaign across Dinamalar and its auxiliary publications to accelerate digital growth for Naga Foods. By leveraging the trusted reach of regional print media, we strategically funneled a traditional audience toward the brand's e-commerce ecosystem.
We positioned RKG as the official ghee partner for the IPL team Sunrisers Hyderabad (SRH), increasing the brand's visibility across Andhra Pradesh and Telangana.
By setting up a stall at the Rajiv Gandhi International Stadium during every SRH home match, RKG ensured direct engagement with thousands of fans, thereby enforcing a strong brand presence.
We positioned RKG as the Annual Sponsor for CII Indian Women Network (IWN) Tamil Nadu, strengthening its association with women empowerment initiatives. As part of this sponsorship, RKG was prominently featured in CII IWN Entrepreneurship Conclave and Thaaragai - CII IWN Tamil Nadu Leadership Summit 2025, amplifying brand visibility among industry leaders and changemakers.
We positioned RKG as the Gold Sponsor for the 15th edition of CII Foodpro 2024 and set up an engaging stall at the expo. The three-day event attracted over 15,000 visitors, offering RKG valuable exposure and brand engagement.
We also distributed samples of RKG Gulab Jamun and Rasogolla and served Bulletproof Coffee made with RKG Ghee—sparking interest and driving sales directly at the stall.
The 8 positioned RKG as the Associate Sponsor for The Hindu’s Our State Our Taste 2024 - Andhra Pradesh and Telangana.
This sponsorship enabled the brand to engage with over 8 lakh people through impactful branded touchpoints.
Positioned RKG as the Purity Partner
for Suryan FM Rhythm Live in Concert
with Vijay Antony, Puducherry.
We set up stalls in the concert venue and
set up giant models of RKG Ghee Jar
and Tin. Reached over 1M people via
branded touchpoints.
Positioned RKG as the co-powering
sponsors of Mirchi Pongal Fest 2024,
held in MGM Dizzee World.
RKG garnered significant reach
through radio advertisements
and physical stalls.
Positioned RKG as the Associate
sponsor for Aval Vikatan's activation,
Samayal Super Star. We set up stalls
in event venues andreached 1M+
people via branded touchpoints.
Positioned RKG as the Associate
sponsor for The Hindu Our State
Our Taste Season 4. Reached over
2M people via branded touchpoints.
Radio Mirchi’s activation, Fortune
Wheel, held in Nexus Vijaya Mall
was powered by RAS Chekku Oil.
This partnership helped RAS garner
significant brand awareness and
reach through physical stalls
and radio advertisements.
Positioned RKG as the Associate
sponsor for The Hindu Our State
Our Taste Karnataka.
RKG as the title sponsor for the
Motta Maadi Music shows in
Chennai and Coimbatore as a part
of RKG's Gulab Jamun and
Rasogolla soft-launch.
Designed and released a one
month-long Ad campaign in
Dinamalar and its publications
for the e-commerce store
promotion of Naga Foods
RKG Udan Naan was a recipe
contest wherein we partnered
with Ananda Vikatan and
Kodai FM and had released
ads with them to source special
recipes across TN from the public.
RKG Udan Naan was a recipe contest
wherein we partnered with Ananda
Vikatan and Kodai FM and had released
ads with them to source special
recipes across TN from the public.
Released RAS Chekku Oil
for Aval Vikatan’s Jolly day
held in Madurai.
Released RAS Chekku Oil
for Aval Vikatan’s Jolly day
held in Madurai.
Released RKG Agmark Ghee for
The Hindu's flagship event
Our State Our Taste Season 3.
Released RKG Agmark Ghee for
The Hindu's flagship event
Our State Our Taste Season 3.
We were the release agency for Parasu Dental Hospital for Ananda Vikatan's Pulse Healthcare awards, where leading and reputed hospitals were awarded for their contributions to the health field. Parasu Dental Hospitals got the Best Multi Specialty Dental Hospital - Chennai for its contribution over 2 decades.
We were the release agency for
Parasu Dental Hospital for
Ananda Vikatan's Pulse
Healthcare awards, where leading
and reputed hospitals were
awarded for their contributions
to the health field. Parasu Dental Hospitals got the Best Multi
Specialty Dental Hospital - Chennai
for its contribution over 2 decades.
Participated in the Diwali
print feature by Ananda
Vikatan for RAS Chekku Oil.