Content & PR
At The 8, content powers everything we do.
From ad scripts and web content to social media, event collaterals, and offline campaigns, we create with purpose—making your brand clear, consistent, and memorable.
Our content drives action, builds connection, and supports PR strategies that amplify your voice.
We don’t just create content. We make it count.
Content & PR
At The 8, content powers everything we do.
From ad scripts and web content to social media, event collaterals, and offline campaigns, we create with purpose—making your brand clear, consistent, and memorable.
We don’t just create content. We make it count.
PR Activities
Steppingstone - An Initiative by RKG & SICA
The 8 led a targeted digital PR campaign for Steppingstone, a first-of-its-kind collaboration between RKG Ghee and SICA focused on guiding final-year culinary students toward industry-ready careers.
Designed to bridge the gap between education and real-world opportunities, the initiative gained strong traction across digital media. The8 ensured wide-scale visibility by distributing the press release across more than 150 online publications, including leading news, business, and industry platforms.
This strategic amplification significantly expanded the reach of the initiative, positioning Steppingstone as a credible and impactful program within the culinary and education ecosystem.
Shibaura Machine India - Factory Inauguration
The 8 led a high-impact PR campaign for the inauguration of Shibaura Machine India’s new manufacturing facility, strategically positioning the announcement to maximise national media visibility.
At the core of the campaign was a well-executed press meet that highlighted the company’s ₹225 crore investment aimed at significantly expanding its manufacturing capabilities in India.
The campaign secured extensive coverage across print, digital, and video platforms, with features in leading publications such as The Hindu, Times of India, Business Line, and DT Next, along with over 100 online media outlets.
This widespread coverage amplified the significance of the expansion, reinforcing Shibaura Machine India’s growth narrative and strengthening its presence in the Indian manufacturing sector.
RKG - Naanayam Vikatan Feature
The 8 secured a high-value PR feature for RKG Ghee on Nanayam Vikatan, one of Tamil Nadu’s leading business publications, to strengthen the brand’s credibility and industry presence.
The feature spotlighted RKG’s Managing Partner, who shared insights on the company’s legacy, growth journey, and evolving role in the FMCG sector. By aligning the narrative with business relevance and audience interest, the campaign ensured meaningful engagement beyond standard media coverage.
With Nanayam Vikatan’s strong readership base of over 6 lakh subscribers, the feature significantly enhanced brand visibility and reinforced RKG’s positioning as a trusted and established industry leader.
Shibaura Machine India - Foundation Stone Laying Ceremony
The 8 led a strategic PR campaign for Shibaura Machine India’s foundation stone laying ceremony, positioning the announcement to maximise visibility for the company’s ₹225 crore investment aimed at expanding manufacturing capacity in India.
A well-coordinated press meet served as the centerpiece of the campaign, ensuring strong media engagement and clear communication of the brand’s growth narrative.
The campaign secured coverage across more than 50 print and online publications, including leading outlets such as The Times of India and Financial Express. This widespread visibility across English and regional media significantly amplified the announcement and reinforced Shibaura Machine India’s expansion story in the Indian market.
Shibaura Machine India - 10th Anniversary in India
The 8 led a strategic digital PR campaign to mark Shibaura Machine India’s 10th anniversary, positioning the milestone as a reflection of the company’s growth, innovation, and long-term commitment to the Indian manufacturing sector.
The campaign focused on amplifying the brand’s decade-long journey, highlighting key achievements and its evolving role in advanced manufacturing. By aligning the narrative with industry relevance, The8 ensured strong visibility across leading digital media platforms.
This targeted approach helped reinforce Shibaura Machine India’s credibility and strengthened its positioning as a trusted and forward-looking player in the industry.
RAS Chekku Oil - Ananda Vikatan’s Diwali Kondattam
The 8 secured a premium one-page feature for RAS Chekku Oil in Ananda Vikatan’s Diwali Malar, strategically positioning the brand during one of the most competitive and high-visibility festive periods.
The placement leveraged the strong readership and cultural relevance of the Diwali special edition, ensuring the brand was showcased to a highly engaged Tamil audience at a peak consumption moment.
This targeted feature enhanced brand recall and strengthened RAS Chekku Oil’s presence in the regional market, aligning the brand with tradition, trust, and festive relevance.
