Events and Activations
Visualising a grand spectacle and bringing it to life
is our forte.
With our exceptional attention to detail, innovative
ideas and unwavering commitment to quality,
we strive to make your events unforgettable!
Share your ideas with us and we will create an
extravaganza that will be remembered for
generations to come.
Events and Activations
Visualising a grand spectacle and bringing it to life is our forte.
With our exceptional attention to detail, innovative ideas and unwavering commitment to quality, we strive to make your events unforgettable!
Share your ideas with us and we will create an extravaganza that will be remembered for generations to come.
Events & Activations
Aval Vikatan Samayal Super Star - Season 3
2 Months | 12 Activations | 1 Grand Finale
Aval Vikatan’s Samayal Super Star Season 3 celebrated home chefs across Tamil Nadu, with 12 large-scale activations conducted across the state and brought regional talent and flavours to the forefront.
This marks the third consecutive season where Aval Vikatan partnered with The 8 to bring the property to life.
From on-ground activations to the grand finale, The 8 led the end-to-end execution, ensuring a seamless, high-energy experience across every touchpoint.
RKG Retailers Meet 2025
Sathyamangalam | Gopichettipalayam
The 8 executed a successful retailer meet for RKG Ghee in Sathyamangalam and Gopichettipalayam to further strengthen the brand’s partnerships with its valued retailers.
The event featured discussions on RKG’s history and its existing and upcoming products, followed by an inspiring speech from a motivational speaker.
RAS Chekku Oil - Dealers Meet
For the RAS Dealers Meet in Coimbatore, The 8 provided a comprehensive end to end solution that spanned from initial conceptualization to on ground delivery. The event served as a critical touchpoint for key dealers to align with the brand’s long term vision and explore new product horizons.
Beyond the event management, we strategically introduced the Quantitative Purchase Scheme (QPS), a custom designed incentive program. This data driven scheme was highly successful in motivating dealer performance and strengthening the distribution network, proving that a great event is even better when backed by a solid growth plan.
RKG x SunRisers Hyderabad – Meet & Greet Ceremony
As part of RKG’s partnership with SunRisers Hyderabad as their official ghee partner, we executed an exclusive Meet & Greet ceremony featuring SRH players Jaydev Unadkat, Mohammed Shami, and Abhishek Sharma.
From concept to coordination, The 8 handled the event end-to-end, including the central theme: Mindful Meals. Minimal Waste.
With over 200 attendees, engaging interactions, and a stand-up comedy performance, the event struck the perfect balance of brand purpose and entertainment—making it a standout activation for the season.
Aval Vikatan Samayal Super Star - Season 2
3 Months | 13 Activations | 1 Grand Finale
Aval Vikatan’s Samayal Super Star - Season 2 is a grand culinary celebration dedicated to discovering the finest home chefs across Tamil Nadu. This year’s competition spanned 13 activations across multiple cities, leading up to an intense grand finale where the top contestants compete for the prestigious title.
The 8 has once again managed the end-to-end execution of the activations and the Grand Finale, ensuring a seamless and spectacular event.
Sampling Activity - RAS Chekku Oil
Chennai | Bengaluru | Coimbatore | Trichy | Thanjavur
We orchestrated a multi-city sampling activity for RAS Chekku Oil across supermarkets and hypermarkets in 5 cities, Chennai, Bengaluru, Coimbatore, Trichy, and Thanjavur.
Our team prepared delicious dishes using RAS Chekku Oils, set up interactive sampling stalls, and offered the food to over 8000 customers, creating a flavourful brand experience at every location.
Shibaura Machine India Factory Inauguration - Media Engagement
We led the end-to-end media engagement strategy executing a targeted press meet that secured widespread visibility across top-tier print, digital, and broadcast platforms for Shibaura Machine India. The Indian arm of the Japan-based manufacturing leader, expanded its Chennai facility with a ₹225 Cr investment, which culminated in an inauguration on July 2024.
From positioning the narrative to managing press interactions, our approach ensured maximum coverage, strong brand recall, and meaningful industry attention for the milestone event.
Aval Vikatan Samayal Super Star - Season 3
2 Months | 12 Activations | 1 Grand Finale
Aval Vikatan’s Samayal Super Star Season-3 celebrated home chefs across Tamil Nadu, with 12 activations showcasing regional talent and flavours. The journey culminated in a high-energy grand finale, where top contestants competed for the coveted title.
The 8 managed the end-to-end execution across all locations, delivering a seamless and engaging event experience.
RKG Retailers Meet 2025
Sathyamangalam | Gopichettipalayam
The 8 executed a successful retailer meet for RKG Ghee in Sathyamangalam and Gopichettipalayam to further strengthen the brand’s partnerships with its valued retailers.
The event featured discussions on RKG’s history and its existing and upcoming products, followed by an inspiring speech from a motivational speaker.
RAS Chekku Oil - Dealers Meet
The 8 executed the RAS Dealers Meet in Coimbatore end-to-end, from planning to on-ground delivery. The event brought together key dealers to align on growth plans, unveil new products, and reinforce the brand’s vision.
We also conceptualized and introduced the Quantitative Purchase Scheme (QPS), which was well received for its focus on incentivizing dealer performance and expanding reach.
RKG x SunRisers Hyderabad – Meet & Greet Ceremony
As part of RKG’s partnership with SunRisers Hyderabad as their official ghee partner, we executed an exclusive Meet & Greet ceremony featuring SRH players Jaydev Unadkat, Mohammed Shami, and Abhishek Sharma.
From concept to coordination, The 8 handled the event end-to-end—including the central theme: Mindful Meals. Minimal Waste.
With over 200 attendees, engaging interactions, and a stand-up comedy performance, the event struck the perfect balance of brand purpose and entertainment—making it a standout activation for the season.
Aval Vikatan Samayal Super Star - Season 2
3 Months | 13 Activations | 1 Grand Finale
Aval Vikatan’s Samayal Super Star - Season 2 is a grand culinary celebration dedicated to discovering the finest home chefs across Tamil Nadu. This year’s competition spanned 13 activations across multiple cities, leading up to an intense grand finale where the top contestants compete for the prestigious title.
The 8 has once again managed the end-to-end execution of the activations and the Grand Finale, ensuring a seamless and spectacular event.
Sampling Activity - RAS Chekku Oil
Chennai | Bengaluru | Coimbatore | Trichy | Thanjavur
We orchestrated a multi-city sampling activity for RAS Chekku Oil across supermarkets and hypermarkets in 5 cities, Chennai, Bengaluru, Coimbatore, Trichy, and Thanjavur.
Our team prepared delicious dishes using RAS Chekku Oils, set up interactive sampling stalls, and offered the food to over 8000 customers, creating a flavourful brand experience at every location.
Shibaura Machine India Factory Inauguration - Media Engagement
Features in 7 Dailies | 30 Clippings
Shibaura Machine India, a subsidiary of the Japan-based Shibaura Machine, invested INR 225 Cr in Tamil Nadu to expand its manufacturing facility in Chennai in 2022 and they inaugurated the facility in July 2024.
We devised an efficient media engagement strategy for the inauguration and organised a press meet to maximise media coverage across leading print, digital, and broadcast platforms.
Aval Vikatan Samayal Super Star
Aval Vikatan’s Samayal Super Star is an extravagant culinary activation aiming to uncover the talents of the home chefs in Tamil Nadu. The competition features a series of preliminary rounds held in various cities, culminating in a grand finale where the top contestants battle it out for the coveted title of Samayal Super Star.
The 8 has been entrusted with the end-to-end execution of the 10+ activations and the Grand Finale event.
Aval Vikatan Samayal Super Star - Season 1
3 Months | 10+ Activations | 1 Finale
Aval Vikatan’s Samayal Super Star is an extravagant culinary activation aiming to uncover the talents of the home chefs in Tamil Nadu. The competition features a series of preliminary rounds held in various cities, culminating in a grand finale where the top contestants battle it out for the coveted title of Samayal Super Star.
The 8 has been entrusted with the end-to-end execution of the 10+ activations and the Grand Finale event.
The Hindu Our State Our Taste season 4
3 Months I 25 Districts I 1 Finale
We seamlessly executed 25 activations across Tamil Nadu, handling everything from BTL activities (to source participants) to the on-ground event execution.
Reached over 1,00,000 people via BTL and digital strategies, and garnered 3000+ participants across locations. The finale was a grand cook-off between the winners of the 25 districts.
The event culmination was a 13-kitchen station cooking show in a studio that was aired on Pudhuyugam TV.
The Hindu Our State Our Taste season 4
3 Months I 25 Districts I 1 Finale
We seamlessly executed 25 activations across Tamil Nadu, handling everything from BTL activities (to source participants) to the on-ground event execution.
Reached over 1,00,000 people via BTL and digital strategies, and garnered 3000+ participants across locations. The finale was a grand cook-off between the winners of the 25 districts.
The event culmination was a 13-kitchen station cooking show in a studio that was aired on Pudhuyugam TV.
RKG Gulab Jamun and Rasogolla Launch
RKG ventured into a new product category, sweets, with the launch of RKG Gulab Jamun and RKG Rasogolla. We developed a well-rounded strategy to take the products to the market successfully. We
- Soft-launched with Motta Maadi Music & OSOT Tamil Nadu
- Executed official launch event. Strategies discussed. Goals set.
This enabled us to generate excitement and awareness in 25 test markets, reaching 18,000+ people and creating 20+ touchpoints.
RKG 90th Year Celebrations
RKG marked its 90th-year milestone with a special event for its distributors and stakeholders, which spanned three days. We conceptualized and executed the event end-to-end, securing artists, generating media coverage, and managing all aspects of footfall.
We ensured the smooth functioning of the event. We also managed the accommodation and participation of over 4,500 distributors, sales representatives, and stakeholders attending from all over South India.
The Hindu World of Women 2023
The 8 orchestrated The Hindu World of Women 2023 end-to-end, making it a sparkling success.
World of Women is a prestigious annual event that honours exceptional women who have made significant contributions to society. The event recognizes and celebrates women from diverse fields, including social service, entertainment, literature, arts and culture, sports, business leadership, health, and entrepreneurship.
These remarkable women are felicitated at a star-studded gala in the presence of esteemed dignitaries.
RKG Gulab Jamun and Rasogolla Launch
RKG ventured into a new product category, sweets, with the launch of RKG Gulab Jamun and RKG Rasogolla. We developed a well-rounded strategy to take the products to the market successfully.
We
- Soft-launched with Motta Maadi Music & OSOT Tamil Nadu
- Executed official launch event. Strategies discussed. Goals set.
This enabled us to generate excitement and awareness in 25 test markets, reaching 18,000+ people and creating 20+ touchpoints.
RKG 90th Year Celebrations
RKG marked its 90th-year milestone with a special event for its distributors and stakeholders, which spanned three days. We conceptualized and executed the event end-to-end, securing artists, generating media coverage, and managing all aspects of footfall.
We ensured the smooth functioning of the event. We also managed the accommodation and participation of over 4,500 distributors, sales representatives, and stakeholders attending from all over South India.
The Hindu World Of Women 2023
The 8 orchestrated The Hindu World of Women 2023 end-to-end, making it a sparkling success.
World of Women is a prestigious annual event that honours exceptional women who have made significant contributions to society. The event recognizes and celebrates women from diverse fields, including social service, entertainment, literature, arts and culture, sports, business leadership, health, and entrepreneurship. These remarkable women are felicitated at a star-studded gala in the presence of esteemed dignitaries.
Shibaura Machine India - Media Engagement
Shibaura Machine India, a subsidiary of the Japan-based Sibaura Machine, invested INR 225 Cr in Tamil Nadu to expand its manufacturing facility in Chennai.
We devised an efficient media engagement strategy and organised a press meet to maximise media coverage across leading print, digital, and broadcast platforms.
Shibaura Machine India - Media Engagement
Shibaura Machine India, a subsidiary of the Japan-based Sibaura Machine, invested INR 225 Cr in Tamil Nadu to expand its manufacturing facility in Chennai.
We devised an efficient media engagement strategy and organised a press meet to maximise media coverage across leading print, digital, and broadcast platforms.
Car-Free Sundays 2022
We curated and Executed the prestigious Car-free Sundays for The Hindu for 7 weeks. We devised athletic activities for visitors of all ages and got celebrities on board to lend their star power to support this civic cause and promote the importance of health and vehicle-free roads in Besant Nagar.
RKG Dealer's Meet 2022
Chennai I Madurai I Tanjore I Kochi I Kollam I Tirupati
We gathered RKG’s loyal distributors across 5 southern states for the dealer’s meet events, held in 6 different cities to introduce the Distributor Rewards Program.
We ideated, planned and executed the event end-to-end, managing all aspects of footfall. The event was a resounding success with over 300 attendees.
Car-Free Sundays 2022
We curated and executed the prestigious Car-Free Sundays for The Hindu over a 7-week residency in Besant Nagar. This initiative transformed urban spaces into vibrant community hubs through a series of bespoke athletic activities designed for all age groups. By integrating celebrity advocacy and high-visibility branding, we successfully championed the cause of public health and sustainable, vehicle-free roads.
RKG Dealer's Meet 2022
Chennai I Madurai I Tanjore I Kochi I Kollam I Tirupati
We gathered RKG’s loyal distributors across 5 southern states for the dealer’s meet events, held in 6 different cities to introduce the Distributor Rewards Program.
We ideated, planned and executed the event end-to-end, managing all aspects of footfall. The event was a resounding success with over 300 attendees.
The Hindu Our State Our Taste season 3
3 Months I 20 Districts I 1 Finale
A project spanning 3 months across 20 districts was executed in style given the number of logistics involved. From the BTL activities to source participation for the event and promoting the event partners to executing the on-ground in all the locations, we did it all.
We had reached about 10,000 participants across locations, and the finale was a grand cook-off between the top 3 of the 20 districts. The culmination of the event was a never done before 20 kitchen station cooking show in a studio which is to be aired on Kalaignar TV.
The Hindu Our State Our Taste season 3
3 Months I 20 Districts I 1 Finale
A project spanning 3 months across 20 districts was executed in style given the number of logistics involved. From the BTL activities to source participation for the event and promoting the event partners to executing the on-ground in all the locations, we did it all. We had reached about 10,000 participants across locations, and the finale was a grand cook-off between the top 3 of the 20 districts. The culmination of the event was a never done before 20 kitchen station cooking show in a studio which is to be aired on Kalaignar TV.
Oh My Dog - Paws for a Cause
Chennai | Bangalore | Coimbatore | Madurai
We drove awareness of Amazon’s feel-good film Oh My Dog by executing a pet adoption drive paired with family-friendly activities in malls across 4 cities.
Associating with The Hindu, we partnered with local shelters across the cities to bring 50 pups open for adoption to the mall activations at each venue.
The engaging pet play area and kid’s activities brought the movie’s heartwarming spirit to life in person.
Oh My Dog - Paws for a Cause
Chennai | Bangalore | Coimbatore | Madurai
We drove awareness of Amazon’s feel-good film Oh My Dog by executing a pet adoption drive paired with family-friendly activities in malls across 4 cities.
Associating with The Hindu, we partnered with local shelters across the cities to bring 50 pups open for adoption to the mall activations at each venue.
The engaging pet play area and kid’s activities brought the movie’s heartwarming spirit to life in person.
Abirami Awards 2020
An event that we take great pride in calling our own.
Seamlessly planned and executed the 5th Abirami Cine Awards 2020, a star-studded event honouring the finest of Tamil cinema.
From managing the artists to directing the show and wrapping it to be aired in Colours Tamil, our team of experts meticulously handled every aspect, making it a grand success.
Abirami Awards 2020
A flagship project for our team, we managed the comprehensive planning and execution of the 5th Abirami Cine Awards 2020.
This star-studded ceremony honored the pinnacle of Tamil cinema with a high-fidelity production designed for a regional television broadcast. From talent management and technical show direction to the final post-production wrap for Colors Tamil, our team delivered a seamless, world-class entertainment experience.