Digital Content
Reels/Shorts - Recipe Series
Crafted a visually rich reel centered around the classic Mysore Bonda, highlighting its crisp exterior and soft, airy texture to drive sensory appeal. The content was designed to keep viewers hooked through tight edits, close-up frying shots, and satisfying break-open moments, positioning the dish as both indulgent and easy to recreate using Gold Winner oil.
Reels/Shorts - High Protein Recipe Series
Conceptualised and produced a set of dynamic, high-retention reels created around the themes of Healthy High-Protein Meals. Each video was crafted to maximise engagement and watch-through, blending strong visual storytelling with topical relevance for food-conscious audiences.
Reels/Shorts - Fusion Recipe Series
Conceptualized and produced a set of dynamic, high-retention reels created around the theme Fusion Recipes. Each video was crafted to maximize engagement and watch-through, blending strong visual storytelling with topical relevance for food-conscious audiences.
Reels/Shorts - Zero Waste Cooking Series
Conceptualized and produced a set of dynamic, high-retention reels created around the theme Zero-Waste Cooking. Each video was crafted to maximise engagement and watch-through, blending strong visual storytelling with topical relevance for food-conscious audiences.
Reels/Shorts - Brand Feature
We crafted a captivating RKG Ghee ads for social media, optimized for vertical viewing. Dynamic shots, snappy editing, and music that pops showcase the RKG products in action, driving engagement and brand recall among mobile audiences.
Health & Wellness with Dr Varshini Murugan
We crafted this video series for RKG, dedicated to educating audiences on preventive health and holistic living. Designed for today’s fast-paced world, the series provides expert insights, practical health tips, and actionable advice to help people lead healthier lives.
Reels/Shorts - Recipe Content
Conceptualised and produced a high-engagement reels and shorts series for RKG, centred around indulgent, ghee-rich recipes like Gulab Jamun. The content was designed to highlight the richness, aroma, and authenticity of RKG Ghee through visually appealing, fast-paced cooking formats tailored for digital audiences. Each video focused on maximising retention with strong food visuals, seamless transitions, and appetising storytelling, positioning the brand as an essential part of traditional, flavourful cooking.
E-Learning Series: Shibaura Machine India
Directed and produced 12 talking head videos for Shibaura Machine. This was a part of their educative YouTube series, 108 Tips for Successful Injection Moulding. The 12 five-minute videos were shot in 8 hours and were posted on their official YouTube channel.