Digital Content
Reels/Shorts - Recipe Series
Created a short-form recipe video for Gold Winner, showcasing Mysore Bonda through crisp visuals and close-up cooking shots.
The content focused on texture, process, and visual satisfaction to drive engagement and make the dish feel easy to recreate using Gold Winner oil.
Reels/Shorts - High Protein Recipe Series
Created a series of short-form videos for Gold Winner focused on healthy, high-protein meals.
The content combined quick cuts, close-up cooking visuals, and simple recipes to drive engagement, improve watch-through, and encourage easy at-home recreation.
Reels/Shorts - Fusion Recipe Series
We created a short-form recipe series for Gold Winner centered around fusion dishes like Andhra Spicy Falafel Wrap.
The content used quick edits, close-up preparation, and bold ingredient combinations to capture attention and drive viewer engagement.
Reels/Shorts - Zero Waste Cooking Series
Created a short-form recipe series for Gold Winner focused on zero-waste cooking, featuring dishes like Mango Peel Chutney.
The content highlighted practical, low-waste techniques through simple, visually engaging steps to drive attention and encourage everyday adoption.
Reels/Shorts - Brand Feature
Created a cinematic vertical ad for RKG Ghee, designed for mobile-first viewing.
The film focused on rich product visuals, smooth motion, and quick edits to capture attention, improve retention, and strengthen brand recall.
Health & Wellness with Dr Varshini Murugan
Produced an expert-led health series for RKG with Dr Varshini Murugan, focused on preventive care and everyday wellness.
The content built credibility and strengthened audience trust beyond product-led communication.
Reels/Shorts - Recipe Content
We produced a high-engagement series for RKG Ghee, featuring indulgent recipes like Gulab Jamun. These fast-paced, visually rich shorts use seamless transitions and appetizing storytelling to highlight the aroma and authenticity of RKG Ghee, positioning it as the heart of traditional cooking.
E-Learning Series: Shibaura Machine India
Directed and produced 12 talking head videos for Shibaura Machine. This was a part of their educative YouTube series, 108 Tips for Successful Injection Moulding. The 12 five-minute videos were shot in 8 hours and were posted on their official YouTube channel.