The Objectives
RKG Ghee Stories was a flagship video series aimed at showcasing RKG Ghee’s essential role in traditional Indian cooking. This series established RKG Ghee as a culinary hero, driving digital engagement and brand awareness post-COVID.
The two seasons of the series were conceptualised and produced by The 8.
Strategy & Execution
Created two full seasons, each with 52 recipe videos
The videos showcased a variety of traditional Indian dishes with RKG Ghee as the hero ingredient
Featured a hand model to demonstrate the recipes in Season 1
Collaborated with Chef YKU to create the recipes in Season 2, adding his expertise and authenticity
Both seasons were filmed within an optimal budget, within a compact 10-day schedule
All episodes were published on RKG’s official YouTube Channel, which was named after this series
The Impact
104 recipe videos across two seasons, offering evergreen content for audiences
Enhanced digital reach with over 2 million unique views
Successfully positioned RKG Ghee as essential for traditional Indian cooking
Increased brand recognition and engagement, capitalizing on the shift to digital platforms post-COVID